Which product failure from the 1990s cost its company nearly $1.7 billion and was pulled from shelves just four months after launch?

Throughout history, even the most innovative companies have launched products that spectacularly failed in the marketplace. These retail failures often cost millions or even billions in development, marketing, and damage control. This trivia tests your knowledge about one of the most infamous product launches that seemed promising but quickly became a cautionary tale in business schools worldwide. Do you know your product failure history?

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• Apple Newton MessagePad
• Pepsi Crystal
• Nintendo Virtual Boy
• Coors Rocky Mountain Sparkling Water

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