Which brand holds the record for the most expensive product placement in a film, paying $45 million to appear in the 2012 James Bond movie 'Skyfall'?

Product placement in films and TV shows has evolved into a sophisticated marketing strategy worth billions annually. From subtle brand appearances to plot-central products, these placements can dramatically boost sales and brand recognition. In 2011, one particular product placement set a record for the most expensive in film history at that time, commanding an astonishing sum for mere seconds of screen time. Can you identify which brand paid this premium price for Hollywood fame?

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Heineken
Apple
Omega Watches
Aston Martin