Which revolutionary marketing approach by the World Wildlife Fund (WWF) is credited with increasing millennial engagement by over 70% in 2018-2019?

The animal conservation sector has seen innovative marketing campaigns that transformed public engagement with wildlife causes. These campaigns not only raised awareness but significantly impacted donation patterns and volunteer participation. Test your knowledge about one of the most successful wildlife conservation marketing strategies that changed how consumers interact with animal protection organizations.

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• The 'Selfies with Endangered Species' AR filter campaign that created virtual wildlife encounters
• The 'Earth Hour' global blackout initiative asking people to turn off lights for one hour
• The 'Last Selfie' Snapchat campaign featuring disappearing photos of endangered species
• The 'Adopt a Species' subscription box program delivering themed conservation merchandise monthly

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