Which Broadway musical launched a groundbreaking collaboration with American Express in 2015 that included exclusive merchandise, pre-sale ticket access, and a dedicated branded lobby experience?

The performing arts world has increasingly partnered with major brands to create unique merchandise, experiences, and marketing campaigns. These strategic brand collaborations help theatrical productions reach new audiences while giving companies cultural cachet. Test your knowledge about some of the most innovative and successful brand partnerships that have graced the stage in recent years.

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