Which presidential campaign first used a custom-built mobile app that gamified voter outreach, allowing supporters to earn points for canvassing activities?

Political campaigns have evolved dramatically with technology and innovative marketing strategies. Campaign products and merchandise have become sophisticated branding tools that help shape candidate identity and raise funds. From traditional buttons and yard signs to digital platforms and AI-driven outreach, campaign product innovation reflects the changing landscape of political communication and voter engagement. Test your knowledge about a groundbreaking presidential campaign product innovation!

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Barack Obama's 2012 campaign with the 'Obama for America' app
Donald Trump's 2016 campaign with the 'America First' app
Hillary Clinton's 2016 campaign with the 'Hillary 2016' app
Bernie Sanders' 2020 campaign with the 'BERN' app