Which company launched the first modern retail loyalty program in 1981, revolutionizing customer retention with a system that awarded 'miles' for purchases that could be redeemed for free flights?

Loyalty programs have become a cornerstone of modern retail strategy, but they have a fascinating history that dates back decades. These programs fundamentally changed how retailers built relationships with customers and encouraged repeat business. This trivia question tests your knowledge about a pivotal moment in retail loyalty program history that helped shape today's customer retention strategies.

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American Airlines with AAdvantage
Macy's with their Star Rewards program
S&H Green Stamps
American Express with Membership Rewards