Which artist pioneered the 'surprise drop' digital marketing strategy in 2013 with no prior promotion, changing how major albums are released and marketed?

In the streaming era, artists and labels have revolutionized music marketing through innovative digital campaigns. These strategies have transformed how music reaches audiences, creating cultural moments that extend far beyond traditional promotion. Test your knowledge of game-changing digital marketing campaigns that redefined music industry promotion in the digital age.

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Beyoncé with her self-titled visual album
Taylor Swift with '1989'
Drake with 'If You're Reading This It's Too Late'
Radiohead with 'In Rainbows'