Which retail company first pioneered the concept of 'experience design' in their flagship stores in the 1990s, hiring renowned architects to create spaces that were as much about brand identity as functionality?

The relationship between architecture and brand identity has evolved dramatically over the decades. From signature buildings to comprehensive design languages, architects have played a crucial role in helping companies express their values and create memorable customer experiences. This poll explores a fascinating milestone in the development of architectural branding that changed how companies approach their physical spaces.

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Apple, with their minimalist glass cube designs
Nike, with their Niketown concept stores
Starbucks, with their 'third place' coffeehouse layouts
IKEA, with their immersive showroom journeys