Which celebrity entrepreneur launched their beauty brand in 2017 with a groundbreaking 40 foundation shades, setting a new industry standard for inclusivity that competitors quickly attempted to match?

Beyond their primary careers in entertainment, sports, or other fields, many celebrities have built significant business empires and retail brands. These celebrity-founded companies often leverage personal brand recognition but must evolve beyond mere fame to achieve lasting market success. Test your knowledge about these famous entrepreneurs who transformed their personal brands into retail powerhouses.

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Rihanna (Fenty Beauty)
Kylie Jenner (Kylie Cosmetics)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)