Which linguistic device is prominently featured in Apple's famous slogan 'Think Different' that made it particularly effective and memorable?

Brand slogans often employ sophisticated linguistic techniques to create memorable, persuasive messaging. The most effective taglines leverage phonetic patterns, semantic constructions, and cultural resonance to forge lasting connections with consumers. This poll tests your knowledge of how language and linguistics principles appear in famous brand positioning statements that have shaped consumer perception and brand identity.

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically correct)
Alliteration (repetition of consonant sounds at the beginning of words)
Parallelism (balanced repetition of similar syntactic constructions)
Euphemism (substituting a milder expression for one considered harsh)