Which groundbreaking market research approach did Netflix use to confidently invest $100 million in 'House of Cards' without requiring a pilot episode?

In the fiercely competitive streaming era, film and television companies rely heavily on sophisticated market research to make critical content decisions. From Nielsen ratings to focus groups, from social media analytics to viewing pattern algorithms - these research methods shape what shows get greenlit, renewed, or canceled. Test your knowledge about how market research influences the content that makes it to your screens!

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