Which major sports brand first launched a mobile app-based loyalty program that rewarded customers not just for purchases, but also for physical activity and workout achievements?

Test your knowledge about how major sports brands have evolved their customer loyalty programs to engage fans beyond traditional retail. In today's competitive sports merchandise market, brands are constantly innovating to maintain customer loyalty and create deeper connections with fans. This question explores a significant shift in how one major sports brand revolutionized its approach to customer retention.

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Nike (with Nike+ in 2006, later evolving into NikePlus Membership)
Adidas (with adiClub, originally launched as Tango in 2008)
Under Armour (with MapMyFitness integration in 2010)
Reebok (with Reebok ONE program in 2009)