Which groundbreaking digital retail strategy did 'Hamilton' implement that revolutionized Broadway merchandise sales and became an industry standard?

The performing arts industry has witnessed significant changes in how theaters and production companies sell merchandise and memorabilia to fans. What was once limited to simple playbills and t-shirts has evolved into sophisticated retail operations worth millions. Test your knowledge about this fascinating intersection of performing arts and retail strategy!

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They launched the first Broadway show-specific mobile app with integrated e-commerce functionality
They pioneered the 'digital stage door' concept, selling exclusive virtual meet-and-greets with cast members
They created a lottery system where merchandise could only be purchased by ticket lottery participants
They established a standalone online store separate from the theater, allowing global fans to purchase authentic merchandise without attending the show