Which film franchise pioneered the modern blockbuster merchandising model, earning more from product licensing and brand collaborations than from actual box office receipts?

The film and television industry has transformed how brands collaborate with entertainment properties. Major studios have created billion-dollar revenue streams through strategic product partnerships and merchandising. From action figures to theme park attractions, these brand collaborations extend the reach of entertainment franchises far beyond the screen. Test your knowledge about one of the most successful brand collaboration strategies in cinema history!

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