What unexpected source inspired Nike's famous 'Just Do It' tagline that launched in 1988 and transformed sports marketing?

Nike's iconic 'Just Do It' slogan revolutionized sports marketing and became one of the most recognizable taglines in history. This campaign transformed Nike from a running shoe company into a global sports powerhouse, connecting with athletes at all levels through a message of determination and self-improvement. Test your knowledge about this legendary marketing milestone that forever changed how sports products are marketed to consumers.

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The final words of convicted murderer Gary Gilmore before his execution: 'Let's do it'
A line from Olympic champion Carl Lewis during a post-race interview when asked how he achieved victory
A phrase repeated by Nike's co-founder Bill Bowerman to motivate his University of Oregon track athletes
A creative brainstorming session with basketball star Michael Jordan who became the campaign's first spokesperson