Which famous bookstore chain pioneered the concept of the 'First Editions Club' where members automatically receive signed first editions of carefully selected books?

Independent bookstores have created innovative loyalty programs to compete with online retailers and maintain customer relationships. These programs often go beyond simple point systems to create community engagement and foster a love of literature. Test your knowledge of how physical bookstores have innovated in the customer loyalty space!

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Powell's Books
Parnassus Books (Nashville)
The Strand
Shakespeare and Company