Which innovative retail strategy did 'Hamilton' first implement that revolutionized Broadway merchandise sales and has since been adopted by many other major productions?

Test your knowledge about the business side of Broadway! The performing arts industry has evolved sophisticated retail strategies to maximize revenue beyond ticket sales. Theater merchandise has become a crucial revenue stream, with innovative approaches to product development, branding, and sales. From show-specific collectibles to creative retail spaces within venues, these products help extend the theatrical experience and build deeper connections with audiences. How well do you know the product strategies that help keep the performing arts financially viable?

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The creation of 'mixtape' merchandise that blended show branding with hip-hop culture aesthetics
Pop-up retail locations away from the theater to reach audiences who hadn't seen the show
Digital merchandise sold exclusively through blockchain technology as collectible NFTs
Subscription boxes delivering show-themed products to fans' homes on a monthly basis