Which major retailer launched the 'Heritage Series' initiative that partners with indigenous artisans worldwide, providing them with direct-to-consumer platforms while preserving traditional crafting techniques?

In today's global marketplace, retailers are increasingly incorporating cultural traditions into their business strategies to create authentic connections with diverse consumer bases. From festival-specific merchandise to culturally-inspired retail experiences, traditional customs are finding new expressions in modern commerce. Test your knowledge about how major retailers are embracing cultural heritage as part of their brand identity and marketing approach.

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Anthropologie with their 'Cultural Collaborative'
West Elm through their 'Local Artisan Program'
Pottery Barn's 'Global Heritage Collection'
Crate & Barrel's 'Traditions Reimagined' initiative