Which retailer launched the first modern, digitally-tracked customer loyalty program that became the model for countless others across industries?

Customer loyalty programs have become a cornerstone of modern retail strategy, driving repeat business and collecting valuable consumer data. But which major brand was truly revolutionary in this space? Test your knowledge of retail history and discover which company's loyalty initiative fundamentally changed how businesses approach customer retention and engagement in the modern era.

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• American Airlines (AAdvantage program, 1981)
• Starbucks (Starbucks Rewards, 1987)
• Walmart (Walmart Rewards, 1983)
• Macy's (Star Rewards, 1985)

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