Which sportswear company first introduced 3D foot scanning technology in retail stores to create custom-fitted running shoes?

The sporting goods industry has seen remarkable technological advancements that have revolutionized how athletes shop, train, and compete. From smart fitting rooms to AI-powered equipment recommendations, retail innovation continues to transform the sports consumer experience. Test your knowledge about a groundbreaking retail innovation that changed how athletes purchase their most essential gear!

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Nike with their Nike Fit technology
Adidas with their miCoach system
Under Armour with their UA HOVR fitting
New Balance with their NB Perfect Fit scanner