Which innovative marketing strategy finally launched the Post-it Note to commercial success in 1980, after years of struggling in the market?

In the world of inventions, creating the product is only half the battle. The Post-it Note, developed by 3M, is one of the most recognizable office supplies today, but it wasn't an overnight success. After its invention in 1974, it faced significant marketing challenges. This trivia explores how a clever marketing strategy transformed an 'adhesive failure' into one of the most ubiquitous office products worldwide.

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The Boise Blitz campaign, where 3M gave free samples to office workers in Boise, Idaho who then demanded the product when it was withdrawn
A national television commercial featuring famous secretaries demonstrating practical uses for the sticky notes
Partnering with IBM to include Post-it Notes with every computer sold, positioning them as essential computer accessories
Sponsoring a nationwide office organization contest where contestants had to incorporate Post-it Notes in their organizational systems