Which transportation company rebranded from a traditional rail-focused name to its current name in 2003, signaling its expansion beyond railways into comprehensive logistics and freight solutions?

Many transportation companies have undergone significant brand transformations to adapt to changing markets, technology advancements, and consumer preferences. These rebranding efforts often reflect strategic pivots, expansions into new services, or efforts to shed negative associations. Test your knowledge about a major transportation company's dramatic rebranding initiative that signaled a fundamental shift in their business strategy.

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