Which major sports brand first introduced the concept of allowing customers to fully customize their athletic footwear online with multiple color and material options?

The sporting goods industry has evolved dramatically in how products are designed and marketed. Top brands constantly push boundaries to create gear that enhances athletic performance while building customer loyalty. This trivia question focuses on a groundbreaking product innovation strategy that transformed how customers engage with sports footwear. Test your knowledge of sports retail innovation!

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Nike with their NIKEiD platform (launched 1999)
Adidas with their mi adidas program (launched 2002)
Reebok with their YourReebok customization (launched 2004)
Under Armour with their UA Icon platform (launched 2007)