Which festival-specific marketing campaign broke retail records in 2019 by featuring a short film that became the most-shared advertisement in Chinese social media history?

Traditional cultural festivals have become major retail opportunities around the world. From Lunar New Year to Diwali, brands create specific campaigns to connect with cultural celebrations. This poll tests your knowledge about the intersection of cultural traditions and innovative retail marketing strategies that have shaped how companies engage with diverse communities during significant cultural moments.

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Nike's 'Chinese New Year: The Great Chase' featuring family reunion traditions
Apple's 'The Bucket' Lunar New Year campaign about family bonds and generational connections
Coca-Cola's 'CNY Reunion' campaign with personalized bottles featuring family names
Alibaba's 'Five Fortunes' campaign connecting traditional symbols with modern shopping