Which global brand's advertising campaign featured the ancient Japanese tradition of 'Senbazuru' (folding 1,000 origami cranes) to symbolize hope and recovery after a disaster?

Test your knowledge about how global brands have integrated cultural traditions into their advertising campaigns. In recent years, many companies have sought to connect with consumers by celebrating cultural heritage and traditional practices. This strategy not only helps brands appear more authentic but can also help preserve and promote cultural traditions. How well do you understand these marketing approaches that bridge the ancient and modern?

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Airbnb's 'Stay With Hope' campaign after the 2011 Tōhoku earthquake and tsunami
Nike's 'Rise Again' campaign featuring Japanese athletes preparing for the Tokyo Olympics
Toyota's 'Rebuilding Together' initiative highlighting their factory reconstruction efforts
Coca-Cola's 'Share a Wish' campaign that donated to reconstruction efforts for each origami crane shared on social media