Which unexpected collaboration in 2019 broke sales records when a sports apparel giant partnered with a video game phenomenon?

Brand collaborations in the sports industry have created some of the most memorable products and marketing campaigns in retail history. From unexpected celebrity partnerships to cross-industry innovations, these collaborations have redefined how sports brands connect with consumers and expand their market reach. Test your knowledge about one of the most surprising and successful sports brand collaborations that broke industry norms and set new standards for creative partnerships.

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Nike × Fortnite (creating physical apparel with digital skins and the first-ever cross-platform digital/physical product launch)
Adidas × Minecraft (producing block-themed sneakers and in-game branded sportswear)
Under Armour × Call of Duty (releasing tactical-inspired performance wear with game-enhancing QR codes)
Puma × League of Legends (designing team-specific footwear and championship viewing merchandise)