Which famous government marketing campaign featured the character 'Rosie the Riveter' to encourage women to join the workforce?

Throughout history, governments have launched powerful public awareness campaigns to influence citizen behavior, promote policies, or respond to national crises. These campaigns represent some of the most influential examples of strategic marketing in the public sector, often employing innovative techniques that later influence private sector marketing. Test your knowledge about one of the most impactful government marketing campaigns in modern history!

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The War Production Board's 'We Can Do It!' campaign during WWII
The Department of Labor's 'Women at Work' initiative of 1975
The New Deal's 'American Women Forward' program of 1933
The White House's 'Gender Equality in Employment' campaign of 1964