Which famous dictionary tagline from the 1980s revolutionized dictionary marketing by positioning the product as the authoritative source that 'settles' language disputes?

Linguistic innovations in product marketing have shaped how companies communicate their brand identity. One particularly influential innovation revolutionized how dictionaries were marketed and sold, transforming them from academic resources to household essentials. This famous tagline changed the dictionary industry forever and created one of the most successful product positioning strategies in publishing history.

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