Which innovative marketing strategy, launched in 2007, dramatically transformed Broadway audience development by making premium shows more accessible to new theater-goers?

The performing arts industry has seen numerous innovative marketing strategies to attract new audiences. One groundbreaking approach revolutionized Broadway ticketing and audience development in the early 2000s, making previously exclusive shows more accessible to a wider audience. Test your knowledge of this influential marketing strategy that changed the theater industry forever!

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TKTS Digital Lottery System
Broadway in Bryant Park free performances
Broadway Week's 2-for-1 ticket promotion
ShowScore audience review platform