Which Broadway musical created a groundbreaking retail partnership that included a custom ice cream flavor sold nationwide, helping the show achieve record-breaking ticket sales in 2015-2016?

The performing arts industry has embraced innovative retail partnerships and marketing strategies to reach new audiences and enhance the theater experience. From Broadway shows partnering with major brands to immersive digital campaigns that bring performances to life before audiences even enter the theater, the business of performing arts marketing continues to evolve. Test your knowledge about how performing arts organizations have leveraged brand partnerships to enhance their reach and impact!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton (partnered with Häagen-Dazs to create 'Ten Dollar Founding Flavor')
Wicked (partnered with Ben & Jerry's to create 'Defying Gravity Mint')
The Lion King (partnered with Baskin-Robbins to create 'Pride Rock Roar')
Dear Evan Hansen (partnered with Cold Stone Creamery to create 'You Will Be Found Fudge')