Which celebrity-brand partnership pioneered the modern equity-based endorsement model, where the celebrity received ownership stake rather than just payment, revolutionizing retail marketing?

Celebrity endorsements and partnerships have revolutionized product marketing strategies over the decades. These collaborations have transformed how brands connect with consumers, creating cultural phenomena and reshaping retail customer engagement. This trivia tests your knowledge about one of the most successful celebrity brand partnerships that fundamentally changed how companies approach celebrity collaborations.

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Michael Jordan with Nike (Air Jordan)
Oprah Winfrey with Weight Watchers
George Foreman with Salton Inc. (Foreman Grill)
50 Cent with Glacéau (Vitaminwater)