Which Broadway show holds the record for the highest merchandise sales per attendee, with their signature mask becoming one of the most recognizable brand symbols in theater history?

Broadway shows and performing arts venues have become masters of retail merchandising, creating products that extend the show experience beyond the final curtain. From iconic masks to custom apparel, these products create brand loyalty and additional revenue streams. Test your knowledge about some of the most successful performing arts merchandise strategies that have transformed theaters into retail powerhouses.

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The Phantom of the Opera
Hamilton
Wicked
The Lion King