Which Broadway theater organization first pioneered the now-popular subscription model that guarantees patrons the same seats for multiple shows throughout a season?

The performing arts industry has evolved significantly in how it sells tickets and builds audience loyalty. One major innovation in recent years has transformed how theaters maintain consistent attendance and revenue streams. Test your knowledge about this important business model that has changed how many performing arts venues operate and engage with their audiences.

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Theatre Guild (1919)
Shubert Organization (1945)
Lincoln Center Theater (1965)
Roundabout Theatre Company (1977)