Which innovative retail experiential marketing strategy was first pioneered by 'Hamilton' that revolutionized Broadway ticket sales and has since become standard practice for major productions?

The performing arts industry has undergone significant changes in marketing strategies over the years. Broadway shows, in particular, have evolved their promotional approaches to attract modern audiences. This poll tests your knowledge of how theatrical productions have embraced innovative retail experiential marketing to transform the traditional theater-going experience and build stronger connections with audiences. Can you identify the groundbreaking marketing strategy that revolutionized Broadway ticket sales in the digital age?

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Digital lottery system with $10 tickets, initially promoted through social media as #Ham4Ham
Immersive pre-show installations where audiences could interact with set pieces before performances
Augmented reality playbills that allowed viewers to watch behind-the-scenes content
Pop-up themed retail stores at major city centers selling exclusive merchandise before touring productions