Which pharmaceutical company pioneered direct-to-consumer advertising for prescription medications in the US with their 1997 campaign, fundamentally changing pharmaceutical retail strategy?

The healthcare and pharmaceutical industry has seen numerous innovative marketing campaigns and strategies over the decades. Some products have achieved iconic status through breakthrough advertising techniques, while others have revolutionized how medical products are marketed to healthcare professionals and patients. Test your knowledge about a significant marketing pivot in pharmaceutical history that changed an entire product category.

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Pfizer with Viagra
Eli Lilly with Prozac
Schering-Plough with Claritin
GlaxoSmithKline with Paxil