Which Broadway musical was the first to secure a major corporate sponsorship deal that included the company's logo on all show merchandise and promotional materials?

The performing arts industry has seen numerous innovative brand partnerships and endorsements that have transformed how shows are marketed and experienced. From celebrity endorsements of major productions to unique promotional strategies that have shaped theater attendance, brand collaborations in performing arts have created some unforgettable marketing moments. Test your knowledge of how product endorsements have influenced the performing arts landscape!

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Cats (sponsored by Purina, 1982)
The Lion King (sponsored by Disney, 1997)
Rent (sponsored by Evian, 1996)
Wicked (sponsored by MAC Cosmetics, 2003)