Which innovative retail promotion technique was first introduced by 'Hamilton' on Broadway in 2015 that has since become standard practice for many major theatrical productions?

The performing arts industry has evolved its marketing strategies dramatically in recent years. From traditional playbills to immersive digital experiences, theaters and performance venues have pioneered creative ways to promote shows and engage audiences. This trivia question explores an innovative marketing technique that revolutionized Broadway ticket sales and audience engagement. Test your knowledge of how the performing arts industry has adapted retail promotion strategies for the digital age!

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Digital lottery system allowing fans to enter for $10 tickets via mobile app
Augmented reality playbills that animate when scanned with smartphones
Blockchain-based ticket verification to prevent scalping and counterfeiting
Pay-what-you-can virtual performances with integrated donation platform