What unique pricing strategy did Epic Games Store implement to attract game developers that significantly differentiated it from Steam when it launched?

Epic Games launched its digital storefront in December 2018 and quickly became a major competitor to Steam. One of Epic's most controversial yet effective strategies was its approach to attracting both developers and customers. This poll tests your knowledge of Epic's market positioning and retail strategy that helped it gain significant market share in the digital PC gaming marketplace.

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Epic took only a 12% revenue cut from developers (compared to Steam's 30%), allowing developers to keep 88% of their revenue
Epic offered a subscription model where gamers paid monthly for unlimited access to all games on the platform
Epic implemented a 'pay-what-you-want' model where customers could decide how much to pay for games
Epic used a microtransaction-only model where base games were free but all features required small payments