Which famous architecture firm was the first to hire Pentagram to completely redesign their brand identity, setting a new standard for architectural branding in 1972?

Every iconic building tells a story of not just design, but also brand identity. Architecture firms have increasingly focused on creating distinctive visual identities that communicate their design philosophy and approach. This trivia question explores a pivotal moment in architectural branding history that changed how firms present themselves to clients and the public.

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Skidmore, Owings & Merrill (SOM)
Architectural Association School (AA)
Foster + Partners
Gensler