Which innovative retail concept did Broadway pioneer in 2019, allowing theater-goers to purchase show merchandise via mobile app for delivery to their seats during intermission?

The performing arts industry relies on specialized retail environments to sell merchandise, costumes, instruments, and memorabilia. These retail spaces often incorporate unique experiential marketing approaches that align with artistic productions and performances. Test your knowledge about innovative retail concepts in the performing arts world that have revolutionized how audiences engage with and purchase performance-related merchandise.

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