Which company holds the Guinness World Record for the most expensive logo redesign, costing approximately $211 million in 2008?

The Guinness World Records has documented many fascinating achievements in branding and marketing. Among these are remarkable logo redesigns that have made history for various reasons - from the most expensive rebrands to the logos that sparked the most public reaction. Test your knowledge about these record-breaking logo transformations that entered the pages of the Guinness World Records!

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