Which celebrity completely rebranded their beauty line in 2019, shifting from direct social media sales to a partnership with Sephora, resulting in a 3x revenue increase within one year?

The world of celebrity branding has transformed how products are marketed and sold. From cosmetics to clothing lines, famous personalities have leveraged their public image to create billion-dollar empires. This trivia question explores a notable brand strategy pivot that revolutionized a celebrity's business approach and set new standards in the industry.

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• Rihanna with Fenty Beauty
• Selena Gomez with Rare Beauty
• Kylie Jenner with Kylie Cosmetics
• Lady Gaga with Haus Laboratories

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