Which global retailer changed its traditional red logo to green when expanding into the Middle East due to cultural associations of the color red in that region?

When major retailers expand into new international markets, they often face decisions about their brand identity. Color psychology varies dramatically across cultures, and what works in one geographic region might send the wrong message in another. This trivia question explores how one major brand adapted its color strategy to succeed in a specific geographic market.

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H&M
Carrefour
IKEA
Zara