Which major film studio completely rebranded its streaming service in 2021, changing its name and expanding content to better compete in the streaming wars?

The film and television industry has undergone massive changes in branding and retail strategy with the rise of streaming services. Major studios have pivoted from traditional distribution channels to direct-to-consumer models, dramatically altering how content reaches audiences. This transformation represents one of the biggest retail strategy shifts in entertainment history, with companies investing billions to establish their unique brand identities in the streaming space.

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Paramount Pictures (rebranded CBS All Access to Paramount+)
Sony Pictures (rebranded Crackle to Sony+)
Universal Pictures (rebranded Peacock to Universal Stream)
MGM Studios (rebranded Epix to MGM+)