In 2011, what controversial marketing campaign did Patagonia launch during Black Friday that directly challenged consumer culture while promoting their environmental mission?

Patagonia has become one of the most respected eco-conscious brands in the outdoor retail space, pioneering sustainability initiatives that have changed how the industry approaches environmental responsibility. Their unique marketing and business strategies often prioritize planet over profit, setting them apart from traditional retail giants. Test your knowledge about one of Patagonia's most revolutionary and headline-making product launch campaigns that shocked the business world and reinforced their commitment to the natural world.

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"Don't Buy This Jacket" - an anti-consumption ad that highlighted the environmental costs of their own products
"One Tree Per Purchase" - promising to plant a tree for every product sold during the holiday season
"Worn Wear" - launching their first clothing repair program instead of promoting new products
"Return To Wild" - pledging to donate all Black Friday profits to environmental conservation efforts