Which company completely retired their long-standing mascot in 2011 due to declining sales and criticism that the character appealed too much to children, only to bring back a modernized version in 2019 after a 7% market share loss?

Brand mascots are powerful marketing assets that can drive recognition and build emotional connections with consumers. However, they often evolve significantly over time as companies respond to changing market conditions, brand positioning, or cultural shifts. Behind these mascot transformations lie important business decisions and economic strategies. Test your knowledge of how major corporations have strategically evolved their brand ambassadors to meet business objectives.

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Planters (Mr. Peanut)
Kellogg's (Tony the Tiger)
McDonald's (Ronald McDonald)
KFC (Colonel Sanders)