Which major pharmacy chain was the first to rebrand itself as a 'wellness company' and remove tobacco products from all its stores in 2014, sacrificing approximately $2 billion in annual revenue?

The pharmaceutical retail landscape has transformed dramatically over the past decades. Major pharmacy chains have adopted innovative branding strategies to differentiate themselves in a competitive market, especially as healthcare becomes more consumer-focused. This trivia tests your knowledge about a significant retail branding decision in the pharmaceutical industry that changed how consumers interact with pharmacy services.

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