Which innovative pricing strategy was first introduced to Broadway in 2007 that fundamentally changed how theater tickets were sold?

In the competitive world of performing arts, innovative pricing strategies can make the difference between a sold-out show and empty seats. Theater producers and performing arts venues have experimented with various pricing models to maximize attendance while optimizing revenue. This poll tests your knowledge of a groundbreaking pricing innovation that changed Broadway ticket sales forever.

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Dynamic pricing (adjusting prices based on demand)
Rush tickets (discounted same-day purchases)
Premium seating (ultra-high-priced best seats)
Lottery system (random drawing for discounted tickets)