Which honey brand faced major consumer backlash after removing the bee from their logo design in 2020, only to revert back within 6 months due to plummeting sales?

In the natural products industry, brand identity often connects deeply with environmental causes and sustainability. One major honey producer faced significant backlash in 2020 when they redesigned their iconic packaging. Test your knowledge about this notable brand identity crisis that had consumers buzzing with disappointment and environmental groups organizing boycotts.

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• Burt's Bees Honey
• Nature's Harmony
• Golden Heritage Organic
• Wild Flower Apiary

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