Which celebrity beauty brand collaboration broke Ulta Beauty's first-day sales records in 2019, selling out online within hours and causing stores to have lines around the block?

Brand collaborations with celebrities have become a cornerstone of pop culture marketing strategies. These partnerships often generate massive buzz and create iconic product lines that transcend typical retail offerings. Test your knowledge about one of the most successful celebrity brand collaborations in recent years that revolutionized the beauty industry and created a new standard for influencer marketing partnerships.

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Rihanna's Fenty Beauty x Sephora
Kylie Jenner's Kylie Cosmetics x Ulta Beauty
Lady Gaga's Haus Laboratories x Amazon
Selena Gomez's Rare Beauty x Ulta Beauty